Ann Yasmin Chui of ANN-ANN
has no shortage of experience in the fashion industry. Past roles include Womenswear Designer, Buyer, Visual Merchandiser, Product Developer and Trend Forecaster. But it was Ann's passion for handbags that finally pulled her away from clothing and in the summer of 2004 she started working on a range of handbags that was destined to bear the ANN-ANN label.

It wasn't long before the change paid off. Just a few months later ANN-ANN was awarded Best Accessories Designer at Profile4, her first trade fair. The award sponsor, Hobbs, showcased a selection of Ann's range at their London flagship store as well as 2 major outer London stores in spring 2005. The ANN-ANN label was an instant hit with customers and the press alike.

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